BRAND SITE REDESIGN
Autograph Collection
DATE: 2021
A global collection of inspiring, distinctive independent hotels carefully crafted with vision and passion to leave a lasting imprint. Carefully selected hotels, each chosen for their unique perspective on design, craft and an inherent connection to the locale.
ROLE: UX Design | Art Direction
Marriott International
Autograph Collection stands for individuality and against one-size-fits-all travel experiences, a confidante to those seeking hotel experiences that leave a vivid imprint each and every time they travel. Their collection of hotels has been hand-selected for their inherent craft, design and authenticity.
A PRODUCT OF VISION
Each hotel in our Collection is inspired by a clear vision, soul, and story. These visions power elements so impactful that you can feel the devotion in every sinew of the experience.
HEARTFELT DESIGN
We believe that beauty without heart is meaningless. This is why our hotels bring a thoughtfulness and purpose to their design. In each of our spaces, these elements come together to tell the story of the hotel and deliver both a tactile and emotional satisfaction.
DEDICATION TO CRAFT
Driven by a dedication to delivering boutique hospitality, each hotel’s experience is carefully crafted and brought to life through passion and expert skill. Rooted in their individual personalities, they offer uncommon moments that leave a vivid imprint and stay with you long after you’ve left.
SENSE OF PLACE
You won’t need to leave your hotel to feel a sense of time and place. We handpick hotels that are intimately connected to the history and culture of their surroundings, and, in turn, become part of the locality’s fabric.
CREATIVE DIRECTION
In 2021, the brand team restarted the re-design of the Autograph site, which had been put on hold, allowing for a fresh perspective when approaching the new design. Being that this brand was a collection of individually unique hotels, each with a distinct style, I was presented with the challenge of crafting a site that would capture unique, enriching experiences. One way we did that was the integration of the uniquely styled numbers that represent each hotel as well as infusing the site with the new brand colors, a non-traditional style of hero and other components.
FONTS
BRAND FOUNDATION
DIGITAL BRAND PALETTE
DIGITAL STANDARD PALETTE
HOMEPAGE & STORIES
Autograph Collection
